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software | articles | professional |
| Portfolio: | web | audio | ||
Quantum
I'd worked on the Quantum site for nearly two years, so I have a lot to say about my work on the company's site. I'll try to keep it as brief as possible. When I first started working on the site, I was in charge of the content for the entire site. One of the first areas on the site I grabbed ahold of was the monthly "homepage features." On the first of every month, we would feature a new digital-storage-related article. For these new articles, a custom 3D graphic would be developed and placed on the homepage. This graphic would link to the article itself. Past articles would be archived. When I took over this section, I began focusing on stories that would be interesting to end-users--such as applications stories about digital storage's role in music and video production--rather than stories laden with technical information. I also began creating the homepage 3D graphics themselves--many of which were sought after for use in other arenas.
I also developed many new sections on the site. One such section was the retail-packaged hard disk drive section. Retail-packaged drives were a new line of consumer products. I worked with the retail marketing group to develop the content, design and layout of the section. One of the pages that I created contained a DHTML-based chart, comparing features and benefits of the various retail products for both the North American region and the European region.
I created numerous CGI scripts for the site. Many of these scripts were data-collection scripts, ultimately used for marketing research. I was also involved in the establishment of the Quantum Store, Quantum's first venture into ecommerce. This online retail outlet offered DLTtape cartridges for sale. I created the original graphics for the page, as well as a system which used cookies and JavaScript pop-up windows to alert visitors--once a month--of new specials on tape cartridges. Finally, I served on the Quantum branding team, as the representative from the electronic media marketing group. The purpose of the branding team was to develop Quantum into a recognizable brand that was salient and attractive to end users. This involved working with Luxon Carra, Brand Solutions, Goldberg Moser O'Niel, and our other branding agencies to perform consumer research and make decisions about the direction of the company. I have no samples from this work in my portfolio. However, the results of this research are visible in Quantum's new identity. Try heading to http://www.quantum.com to see if the site design has changed from what I'm showing in portfolio. Quantum.com was served from a Hewlett Packard HP/UX UNIX system running Apache. The site's staging server was of a similar configuration. |
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| software | professional |